Transforming ViperSoft's Brand and UI/UX
The project aims to revitalize the company's visual identity and enhance its online presence with a branding identity, user-friendly website design that reflects the company's innovative and technological prowess.
Client
ViperSoft
Role and Responsibilities
Branding & Design: Conducting research, developing visual identity, and creating marketing materials.
UI/UX Design: Designing a user-friendly website interface and experience.
Duration
4 months
Branding & Design: Conducting research, developing visual identity (logo, colors, etc.), and creating marketing materials (flyers, social media posts).
UI/UX Design: Designing a user-friendly website interface and experience.
Project Duration
September 2023 - April 2024
Client
ViperSoft LTD
Branding Process
Research & Discovery: Conducted in-depth market research to understand the industry, competitors, and target audience. Analyzed ViperSoft's core values, mission, and vision to align the branding strategy.
Concept Development: Developed multiple branding concepts, focusing on creating a modern and professional look that reflects ViperSoft's innovative nature.
Design Execution: Created a comprehensive visual identity, including logo, color palette, typography, and graphic elements. Ensured consistency across all brand touchpoints.
Social Media Design
A cohesive social media strategy was implemented to maintain brand consistency. This included designing templates for posts, stories, and ads, as well as visually engaging carousel designs highlighting ViperSoft's products, services, and achievements.
UI/UX Design
After developing a new brand identity, I redesigned the website to be more user-friendly and visually consistent. This included crafting intuitive interface copy, user flows, wireframes, mockups, style guides, and prototypes for all pages. Using Agile methodologies, I actively incorporated feedback throughout the design process to refine the website and ensure a seamless and engaging experience for ViperSoft's visitors.
