A passionate Brand & UX designer obsessed with crafting user-centered experiences that are both beautiful and functional, I leverage my design background for strong branding and visual communication. But my heart lies in understanding user needs and crafting solutions that make a difference.
A constant learner, I eagerly soak up everything I can about the ever-evolving UX field, whether it's delving into user research methodologies, mastering the latest design tools, or staying on top of trends. Every project presents an exciting new challenge to create intuitive and delightful experiences. I thrive on problem-solving and continual learning in each project. Let's connect and collaborate!
Ghent Slush'D
Design Lead
Mar 2025 - Present
As the lead designer, I am taking full ownership of the entire design strategy for one of Belgium's biggest tech events. My role involves crafting a compelling new brand identity, alongside the full design of the new website to be the event's primary online presence.
Futureproof
Brand & UX Designer
June 2024 - Jan 2025
Led the development and execution of a comprehensive rebranding strategy for futureproof, and ensure consistency across all platforms. This involved facilitating a branding workshop with the company's founders to align the new identity with their vision and mission.
I designed the visual identity for the rePace project, including a new logo, color palette, and templates for posters and presentations, as well as brand guidelines. I also designed the UI/UX of the rePace project website, focusing on user experience and creating an intuitive and engaging online presence.
ORAC Decor
User Experience Designer
Jul 2024 - Sep 2024
Conducted extensive UX research across Europe, including interviews with interior designers and utilizing various research methods to analyze findings and inform design decisions. This research directly influenced the design of landing pages and UI/UX improvements for the company website.
Collaborated closely with marketing and customer experience teams to align on goals and enhance the customer journey at different touchpoints, ensuring a cohesive and user-friendly experience.
ACHILLES Design
Service Designer Intern
Feb 2024 – Apr 2024
Collaborated closely with the innovation and service design team to work on large-scale projects.
Led the design of a customer experience strategy for one of the largest gyms in Belgium, creating a forward-looking customer journey and designing services for gym users.
Conducted extensive interviews and research in both physical and digital realms to inform design decisions.
Managed direct communications with project clients, ensuring clear and consistent engagement.
MIRR Branding House
Brand Designer
Dec 2023 - Apr 2024
Developed diverse branding identities tailored to the unique vision and requirements of several client companies.
Created mockups, icons, and social media designs integral to comprehensive branding strategies.
Engaged in market research and competitor analysis to inform design choices and brand positioning strategies.
Vipersoft Technology
Brand & UI/UX Designer
Jul 2023 - Jul 2024
Translated complex systems into intuitive interface copy, user flows, wireframes, mockups, style guides, and prototypes.
Crafted ViperSoft's branding identity, reflective of its web solution development ethos, and applied it across various projects.
In collaboration with the company's founders and web engineers, redesigned the company website, incorporating the brand identity using Agile methodologies.
Actively incorporated feedback to refine content and interfaces, enhancing the customer experience and maintaining brand consistency.
Education
Postgraduate Degree, Space & Service design
Thomas More University
Graduated: Jul 2024
Bachelor of Visual Art & Communication Design
Eastern Mediterranean University
Graduated: Jul 2023
