TickeTium Branding Identity
Project Overview
TickeTium is an international ticket-selling platform specializing in peer-to-peer ticket sales for various events such as festivals, concerts, and parties. The project aimed to establish a compelling brand identity that resonates with diverse audience segments including music enthusiasts, travelers, and urban socialites.
Client
ViperSoft LTD
Duration
1 month
Project Overview
TickeTium is an international ticket-selling platform specializing in peer-to-peer ticket sales for various events such as festivals, concerts, and parties. The project aimed to establish a compelling brand identity that resonates with diverse audience segments including music enthusiasts, travelers, and urban socialites.
Research
Extensive market research was conducted to understand the dynamics of the event ticketing industry. Target audience analysis revealed key demographics: young professionals, festival goers, and culturally active urbanites. Competitor analysis highlighted opportunities to differentiate TickeTium by focusing on all-in-one service features and user experience.
Logo and Identity
The logo design for TickeTium combines dynamic shapes with vibrant colors to convey excitement and accessibility. The logo’s flexibility across various applications was considered, ensuring it maintains impact on both digital platforms and physical merchandise. Usage guidelines were developed to ensure consistency across all brand touchpoints.
Color Palette
The chosen color palette features a mix of bright and inviting colors that stand out in digital and physical formats. Each color has been chosen to evoke feelings of excitement, trust, and reliability, which are crucial for the event-centric brand.
Visual Elements
Additional visual elements include customized icons and patterns that reflect the dynamic nature of events. These elements are used across marketing materials and digital interfaces to create a cohesive visual language that supports the brand's core values.
