Research Objectives
Understanding the Designer's Journey
•Explored each phase of the design process, from initial concept to final installation.
•Examined how designers discover and research new products and brands.
Identifying Pain Points and Opportunities
•Uncover challenges and frustrations designers face when working with Orac products.
•Identify areas where additional support or resources could enhance the designer's experience and streamline their workflow.
Enhancing the User Experience
•Identify opportunities to improve products, services, and communication to better meet the needs of interior designers.
•Identify potential areas for innovation and improvement to create a more seamless and positive experience for designers.
Looking into Brand Perception and Loyalty
•understand how designers perceive brands and what factors contribute to brand loyalty.
•investigated the impact of factors such as free samples, customer service, and brand reputation on building trust and loyalty.
Research Methodology
Qualitative Interviews
• I conducted in-depth interviews with Orac customer experience team leaders and independent interior designers.
• Interviews took around 45 min to 1hr 30 min
• I gathered firsthand insights on experiences, challenges, and preferences.
Internal Research
• I reviewed past research conducted within Orac.
• I leveraged existing knowledge to inform the current study and identify key areas for exploration.
On site Observation
• I visited the Orac Experience Center in Barcelona.
• I gained a deeper understanding of Orac's product offerings and potential applications.
Target Demographic
Research Process
• I developed a designer work process journey in detail, and I matched it with Orac Customer strategy to see clearly the interactions between designers and Orac and to define paint points and room for improvements.
•After finishing and transcribing all the interviews, I collected all the notes and matched them for each relevant phase and step, to better visualize and analyze the outcomes.
Research Key Findings
After conducting and transcribing the interviews, we meticulously analyzed the data using various qualitative research methods. This in-depth analysis revealed key findings that shed light on the diverse experiences of interior designers working with Orac products. These findings encompassed various aspects of their journey, from initial product discovery and selection to project implementation and client interactions. By understanding their behaviors, needs, and pain points, we identified key areas where Orac could enhance the designer experience and foster stronger relationships with this crucial audience.
Research Persona
To better understand the needs and preferences of interior designers, I created a comprehensive persona based on the insights gathered from our research. This persona encapsulates the typical characteristics, goals, and pain points of Orac’s target audience, providing a valuable tool for understanding and empathizing with their perspectives.
Landing Page Design
One of the tasks I was giving with the research is to design a landing page showcasing a lookbook specifically tailored for interior designers. This digital lookbook features a curated collection of projects that highlight the versatility and aesthetic appeal of Orac products.
The landing page provides:
High-quality images of various interior designs featuring Orac products.
Detailed information about the specific products used in each project, including product names and applications.
A user-friendly interface that allows designers to easily browse and filter projects based on their specific needs and interests.
