About me

A passionate Brand & UX designer obsessed with crafting user-centered experiences that are both beautiful and functional, I leverage my design background for strong branding and visual communication. But my heart lies in understanding user needs and crafting solutions that make a difference.

A constant learner, I eagerly soak up everything I can about the ever-evolving UX field, whether it's delving into user research methodologies, mastering the latest design tools, or staying on top of trends. Every project presents an exciting new challenge to create intuitive and delightful experiences. I thrive on problem-solving and continual learning in each project. Let's connect and collaborate!

Email

mohamedadkaich10@gmail.com

Phone

+32 490 22 88 17

Jun 2024 - Present

Futureproof

Brand & UX Designer

Led the development and execution of a comprehensive rebranding strategy for futureproof, and ensure consistency across all platforms. This involved facilitating a branding workshop with the company's founders to align the new identity with their vision and mission.

I designed the visual identity for the rePace project, including a new logo, color palette, and templates for posters and presentations, as well as brand guidelines. I also designed the UI/UX of the rePace project website, focusing on user experience and creating an intuitive and engaging online presence.

Jul 2024 - Sep 2024

ORAC Decor

User Experience Designer

Conducted extensive UX research across Europe, including interviews with interior designers and utilizing various research methods to analyze findings and inform design decisions. This research directly influenced the design of landing pages and UI/UX improvements for the company website.

Collaborated closely with marketing and customer experience teams to align on goals and enhance the customer journey at different touchpoints, ensuring a cohesive and user-friendly experience.

Feb 2024 – Apr 2024

ACHILLES Design

Service Designer Intern

Collaborated closely with the innovation and service design team to work on large-scale projects.

Led the design of a customer experience strategy for one of the largest gyms in Belgium, creating a forward-looking customer journey and designing services for gym users.

Conducted extensive interviews and research in both physical and digital realms to inform design decisions.

Managed direct communications with project clients, ensuring clear and consistent engagement.

Dec 2023 – Present

MIRR Branding House

Brand Designer

Developed diverse branding identities tailored to the unique vision and requirements of several client companies.

Created mockups, icons, and social media designs integral to comprehensive branding strategies.

Engaged in market research and competitor analysis to inform design choices and brand positioning strategies.

Jul 2023 – Present

Vipersoft Technology

Brand & UI/UX Designer

Translated complex systems into intuitive interface copy, user flows, wireframes, mockups, style guides, and prototypes.

Crafted ViperSoft's branding identity, reflective of its web solution development ethos, and applied it across various projects.

In collaboration with the company's founders and web engineers, redesigned the company website, incorporating the brand identity using Agile methodologies.

Actively incorporated feedback to refine content and interfaces, enhancing the customer experience and maintaining brand consistency.

Skills

User Experience Design

User Interface Design

Branding, visual identity design

User Experience Research

Service Design

Motion Design

Leadership Roles

Sep 2022 – June 2023

AIESEC International

Design Department Team Leader

Headed a team of international designers, mentoring and directing them to produce designs that resonate with AIESEC's mission.

Thrived in a multicultural setting, collaborating with international colleagues and attending national conferences to build a global network.

Partnered with various organizational departments, contributing to the achievement of numerous strategic objectives.

Nov 2019 – Jul 2021

Moroccan Student Society

Head of Graphic Design Department

Crafted engaging visual designs and marketing materials to effectively promote society events and activities. Led the graphic design team, providing mentorship and guiding design projects that supported the society’s mission.

Mar 2022 – May 2023

VOIS Cyprus

Graphic Designer

Mohamed Adkaich Portfolio

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Mohamed Adkaich Portfolio

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Mohamed Adkaich Portfolio

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